Author: Aaron Siegel

So you probably are wondering, “what the heck is this guy talking about?” What I am talking about is exactly what I just said, sales leads are worthless, period.

So where does the problem lie? Is it in the quality of the leads? Is it in your particular offer? The answer is no to both. Is it in your sales pitch? Is it in your planning? The answer is a resounding yes!

As an entrepreneur or small business owner you probably get excited when a good deal comes by for leads and are quick to purchase them however they are only worth as much as the work you are willing to put into them.

Leads are merely another tool, without the work and without the right skills, they become a costly waste of space in your business toolbox that can actually end up costing you more than what you paid for.

The typical scenario is to get discouraged when you don’t convert your leads and look for another alternative to building your business sales or even worse, buy more leads from another source. Right there they have become more worthless than before you bought them. When they don’t convert they aren’t worth the money spent, you don’t produce sales, you don’t ever want to contact that potential buyer again, and you wasted a considerable amount of time over the phone.

The first mistake most people make is buying sales leads. Buying a list of broad categories can prove to be one of the biggest wastes of time. The first amount of work needed for successful phone marketing is the research.

Always carefully research your market before spending any amount of money. Buy only leads within your specific target market, this includes MLM marketers. Unless you have a giant work force of outbound call center operators your time is best spent in only the greenest of pastures. Ask yourself these questions:

1.What types of consumer or businesses usually buy from me?
2.What types of Industries are they in?
3.What city, state, or country do the majority of my current customers reside?
4.What is the income of my consumers or the size of the businesses I currently hold as clients?

Another mistake many people make is reading from a script. When you read from a script over the phone it becomes obvious that you are reading, not talking. Your better off phone broadcasting a recorded sales pitch than wasting your breath on a scripted sales pitch.

I personally feel insulted when I hear a script being read to me. Am I not worth the originality of a real conversation? It becomes evident that all I am is a dollar sign and I no longer wish to engage in any conversation with the person who called me. I will hang up and always do in this scenario.

Instead of a script try typing in a document program quick key selling points for your offer. Make them short, one per line, and in a big font size. Print these out and have them handy for your next sales call.

Work on building your natural conversation qualities and integrating your sales pitch into your phone conversations. Don’t mistake this advice for staying on the subject of the weather, you have to keep your stance and position as the salesperson, but keep it real.

Each person who answers their phone is going to be an individual regardless if it’s a business or spouse at home and no one script is going to appeal to the same person over and over. This practice not only will help further target your prospect but build successful communication skills for yourself as well wherever the future may lead you.

Making phone leads work for your business will take practice and work. Try studying the advice of other successful phone marketers in blogs and forums to help build more knowledge and you might find that the title to this article is what is now worthless trash.

About the Author:

Inbound Phone Sales Leads for all types of industries are available at TopSavings.Net today. Grab your share of prospects that are more likely to buy your specific products at the time of a buying decision

Author: Aaron Siegel

So you probably are wondering, “what the heck is this guy talking about?” What I am talking about is exactly what I just said, sales leads are worthless, period.

So where does the problem lie? Is it in the quality of the leads? Is it in your particular offer? The answer is no to both. Is it in your sales pitch? Is it in your planning? The answer is a resounding yes!

As an entrepreneur or small business owner you probably get excited when a good deal comes by for leads and are quick to purchase them however they are only worth as much as the work you are willing to put into them.

Leads are merely another tool, without the work and without the right skills, they become a costly waste of space in your business toolbox that can actually end up costing you more than what you paid for.

The typical scenario is to get discouraged when you don’t convert your leads and look for another alternative to building your business sales or even worse, buy more leads from another source. Right there they have become more worthless than before you bought them. When they don’t convert they aren’t worth the money spent, you don’t produce sales, you don’t ever want to contact that potential buyer again, and you wasted a considerable amount of time over the phone.

The first mistake most people make is buying sales leads. Buying a list of broad categories can prove to be one of the biggest wastes of time. The first amount of work needed for successful phone marketing is the research.

Always carefully research your market before spending any amount of money. Buy only leads within your specific target market, this includes MLM marketers. Unless you have a giant work force of outbound call center operators your time is best spent in only the greenest of pastures. Ask yourself these questions:

1.What types of consumer or businesses usually buy from me?
2.What types of Industries are they in?
3.What city, state, or country do the majority of my current customers reside?
4.What is the income of my consumers or the size of the businesses I currently hold as clients?

Another mistake many people make is reading from a script. When you read from a script over the phone it becomes obvious that you are reading, not talking. Your better off phone broadcasting a recorded sales pitch than wasting your breath on a scripted sales pitch.

I personally feel insulted when I hear a script being read to me. Am I not worth the originality of a real conversation? It becomes evident that all I am is a dollar sign and I no longer wish to engage in any conversation with the person who called me. I will hang up and always do in this scenario.

Instead of a script try typing in a document program quick key selling points for your offer. Make them short, one per line, and in a big font size. Print these out and have them handy for your next sales call.

Work on building your natural conversation qualities and integrating your sales pitch into your phone conversations. Don’t mistake this advice for staying on the subject of the weather, you have to keep your stance and position as the salesperson, but keep it real.

Each person who answers their phone is going to be an individual regardless if it’s a business or spouse at home and no one script is going to appeal to the same person over and over. This practice not only will help further target your prospect but build successful communication skills for yourself as well wherever the future may lead you.

Making phone leads work for your business will take practice and work. Try studying the advice of other successful phone marketers in blogs and forums to help build more knowledge and you might find that the title to this article is what is now worthless trash.

About the Author:
Inbound Phone Sales Leads for all types of industries are available at TopSavings.Net today. Grab your share of prospects that are more likely to buy your specific products at the time of a buying decision.

Author: Robert Schumacher

Whatever you and your small business sell, you need to place yourself in the shoes of your intended prospect. Too few small businesses understand why they need to do this and exactly how to go about it.

About the Author:
Bob Schumacher writes books and articles that give entrepreneurs a clear coffee-shop English perspective on how to steer their business or profession into the top 20% who achieve 80% of the business and profits. Visit http://www.20do80.com for a complete directory of his articles and books.

Identifying your own unique selling position is difficult when you do so from your own perspective rather than from the perspective of your customer.

What exactly are you offering in return for your prospects or customers precious time and/or hard-earned money? Never forget that if your offer is not strong enough in the minds of your target market, they will not call, make an appointment, buy or come in.
Rarely will they see or hear your ad.

One of the best ways to differentiate your business from your competition is to frame your message in a way that makes your prospects eager to hear what you have to say regarding what is in it for them to do business with you.

In order to do that, you first need to know who your target market is and what their specific needs are. Then and only then can you do an effective job of answering their questions and tantalizing them to give you a try.

If your ad message is not targeted at the correct demographics (your target market), you increase your chances of making an offer to people who do not really need what you are selling. Weak ad results. Low sales.

If your product or service is price sensitive or low-ticket, you need to keep hammering away (advertising) to constantly reach the passing parade of new prospects and/or customers. The operative word here is constantly.

If you are selling high ticket products or services, you will need to explain in explicit detail what is in it for prospects to buy from YOU as opposed to your competition. Explicit detail. Never overblown puffery.

You also need to make it easy to buy (financing). No come ons. Honest easy-to-understand terms and conditions.

If you are not collecting customer testimonials,start. Include them in your ads, along with real names and photos of real people. Gaining trust is the name of the game. Testimonials can help you gain trust in any marketplace.

Do not play it safe when it comes to defining what is in it for people to do business with you. Be specific. Do NOT attempt to appeal to everyone. If you do, you will end up appealing to no one.

Be innovative. Experiment. Evaluate. Evolve. Keep honing your unique selling position.

Your ads cannot and should not sound or look like all other ads. Identify your niche and speak directly to it as though you are sitting across the coffee table. Make your target audience feel good about choosing your business.

Educate your staff first. Be 100% certain that each one of them understands what your accepted sales process looks like. If you do not do this, you will end up with the May-I-help-you?-no-I-am-just-looking disease that is almost universal in all businesses today. Talk about lame!

No one can create an effective USP in a vacuum. Communication is the key. Tell your employees, tell your customers, tell your prospects. Tell everyone every day in every way. Doing so is the stuff that truly successful businesses are made of.

 

Author: Michael C. Podlesny

The late 90’s were a time when the Internet was really taking off and the beginnings of how we view it today. No more so on the forefront of that explosion was retailer Amazon. They pioneered many of the things you still see online. They basically started online purchasing with secure connections (although others will lay claim to this as well).

The success of Amazon was so great (even though they were working in the red), that Jeff Bezos was named CEO of the year. It truly was a great accomplishment. Websites popped up everywhere wanting to be the next Amazon and to be that successful in the virtual world.

As wonderful as the accomplishments by Amazon were at the time, let us not forget the valuable lesson that they did teach us. What they taught us was and still is one of their biggest selling points, is the fact as to how they started the affiliate program. An affiliate program is the means by which others sell your products for you on their websites or blogs and in return when there is a sale that comes through their site, they receive a commission on it. That translates into free advertising until there is a sale. It was very simple, yet very ingenious.

Amazon might have pioneered this technique but it does not mean you can not use it for your own online business. In fact, if you do not have an affiliate program set up, you should get one going as soon as possible. It acts as your advertising without having to pay for it until there is an actual sale.

In order to have your own affiliate program you can either join one of the many automated ones out there now or start your own. You can find them by doing a search on the words ‘affiliate program’. For your own you will need some programming skills. If that is above your expertise, you can either find a developer to implement it for you or refer back to the first idea.

Once you have your affiliate program enabled, you need to get the word out there about it. Start with posting a link on your home page to an area where visitors can register for your affiliate program. The next step is to start advertising your program. There are a variety of tools and websites out there, ours included, where you can advertise your affiliate program for next to nothing.

As you can see an affiliate program is a great way to get advertising from others without having to pay for it up front. If done properly, as was in the case with Amazon, you may be able to cut that advertising budget to almost zero.

So there you have it. An affiliate program is a great idea for your online business. Get your program started today, and you could soon see an increase in sales and revenue.

About the Author:
Published By:Indocquent, an online advertising medium where you can promote your business, products or services without pay-per-click prices or auction fees.Don’t forget to download their FREE social network bookmark tool at Social Network Bookmarking Tool Page.

Author: Meenakshi Wali

Advertising is the most important part of the Promotional Mix. It is useful for creating brand awareness and brand promotion. Now, Internet is an effective medium for advertising. With the immensity of the Internet, marketers are likely to achieve good response from Internet advertising. This advertising becomes more effective with an established online advertising network India. The promotional activities can be well carried out with presence of this network.

This system is a collaboration of advertisers, publishers, agencies and users. This set of connections is built to cover demand and supply gap. There is a need of information about the products and services. As it is a part of buyer’s decision making process, which requires information and comparison. Now, online advertising network India is formed to supply the needed information and awareness in an effective way. Imparting the information in an interactive and efficient way shapes up as advertisements.

It is informative and attractive at the same time. Interesting appearance has an influence over the target audience. One of the most appealing is online banner advertising. The online advertising network India, accentuates it with being the right tool to target audience. The banner network India is a platform to display banner ads across the relevant web spaces. Now, efficiency of banner ads comes to effect, when the campaign is coordinated by an online ad agency. The agency helps in publishing the ads on websites, which meet the parameters to obtain response.

The analytics of the publisher website, theme of its content and web space available, are some of these parameters. In short, all measures are taken to ensure relevant and optimum response. The ad placement is tailored strategically to target audience, which consists of users that are searching for relevant information. It means that a person searching for holiday accommodation in London will be delivered with relevant advertiser’s banner ads.

This targeting is done by various sophisticated techniques like Geo-Targeting, Capping, User Data, Browser type, IP tracking etc. The online advertising network India is useful for advertisers from all verticals. It is a necessary step for both growing and established organizations. Moreover, reaching the target market and obtaining convertible leads helps the business to achieve high ROAS.

About the Author:
Meenakshi Wali is the co founder of Rupiz Media Ad Network, a leading online media buying agency. She is heading a team of experts, which is into Online advertising network India, internet banner advertising, online web site advertising, web banners.

Author: Isaiah G. Henry

Making a duplicate of your favorite DVD is not as easy as it looks. Forget simply copying the disc to empty DVD in the computer. It will not work. Like a foreign language, the copyright safeguards make the software impossible to read correctly. Even if you are lucky enough to get audio, the video files will probably not be readable. You need the information on how to copy a protected DVD.

At first, one thinks that copying a DVD can?t be difficult. That?s right ? it is not difficult if you have the right program to overcome the protection and to decrypt and shrink the data. Copyright protections exist because many malicious people copy illegally DVDs and because of that manufacturers had to invent a way to stop them from having a usable copy.

There are several things you need to know before you start copying DVDs. First, copyright laws do not allow to make a profit from someone else?s work. Second, the only case when you can legally copy a DVD is for personal use only.

Now when you know the legal aspects of copying a DVD, you can proceed with copying it. For this, you will need a DVD ripper. Until recently DVDShrink did the job but since it is not maintained anymore, there are many recent protections it is helpless with. All these new protections are the response of manufacturers to malicious people who make unauthorized copies.

However, copying a DVD for personal use is OK. Having in mind the prices of movies and games, the budget of many families does not allow to buy new copies, if the old one breaks.

But, when favorite games or movies are in danger of being played until they wear out, you should have the opportunity to make a backup. For example, RipitforMe is a newer tool to shrink playable copies to fit the information on the new DVD. However, even this program stopped development in April 2007. Before shrinking the DVD must be ripped with a program like DVD Fab Decrypter. Unfortunately, as protection programs build new safeguards, new ripper programs must also be authored. So, if one ripper does not work, maybe a newer version will.

The best time to make a backup copy is when the DVD is new. If the DVD has been played a lot, it might be scratched, which could result in loss of data and/or poor quality. So, if you want to make a backup copy of a favorite movie of yours ? i.e. the favorite movies of your children, do it before the DVD is worn out due to frequent viewing.

It is legal to make copies of your favorite DVDs for personal use. You just need to find a program, which can deal with the latest copyright protections and you are on your way to enjoy your beloved movies and games for many years

About the Author:
Isaiah Henry is an expert on dvd software such as dvd ripper and dvd copy. Copy DVDs at www.dvdshrinknow.com with programs like Roxio review.

Author: Jerry Bader

Every week I get asked to look at business websites and tell the owners why they’re not getting the results they want. Some of these sites are straightforward brochures, others are e-commerce catalogs, and some are those direct-mail-style pitches reminiscent of old mail-order magazine subscription schemes ported-over to the Web. Some have incorporated do-it-yourself audio and video and some even had this media professionally produced; still the results stink. Why?

‘The Close’ Is Always Found In ‘The Why’

Certainly part of the problem stems from a very narrow definition of what a website is: by casting your site in terms of a brochure, catalog, e-commerce-site, blog, or portal, you are falling into the trap of concentrating on ‘The What’ rather than on ‘The Why’.

This focus on ‘The What’ is exacerbated by some search engine optimization techniques intended to drive traffic, not to brand product, sell services, or convert traffic into customers. Don’t get me wrong, traffic is important, but converting that traffic into paying customers is more important. Even the best and brightness search engine optimizers will tell you that their job is to deliver traffic not orders - closing the deal is your job, and anybody who tells you that closing can be done by means of some automatic never-touched-by-human-hands method is just plain nuts.

What you want to be careful of is search engine tactics and second rate media that actually gets in the way of effectively delivering your marketing message, of telling your business story, of creating a memorable brand image, and above all of generating profitable business clients.

Web-video Is A Presentation Marketing Strategy

If you pay any attention to what’s going on, you must be aware of the shift in Web-thinking and the acceptance of Web-video as a fundamental Web-marketing tool. But like most things, there is a right way and a whole bunch of wrong ways to do it.

Web-video is a presentation marketing strategy that’s strength and power comes from its ability to overcome the Web’s natural sterile, isolationist environment, by incorporating verbal and non-verbal human elements that effectively deliver bold, well-crafted memorable messages. Can a Web-video campaign cure everything that’s wrong with your company, or even your sales departments deficiencies, of course not, but the right message based on ‘The Why’ using appropriate cost effective presentation techniques can position your business, brand your product, and generate sales leads.

Don’t fool yourself: you and your sales staff have to close the sale. Do not expect to sit back and count your profits while your website runs your business by default. Automatic pilot may work for sites that sell commodity items and nationally branded merchandise backed by millions of dollars of advertising, but unless you fall into that category, it’s time to get real.

A New Web Paradigm

Here’s a new way of looking at your website and if you ‘get it’ you will be able to refashion your site and reinvent your business in a way that gets you remembered and initiates action by your target market:

Start thinking of your website as a stage and all the content on it as players you direct in order to deliver your message and tell your story in a memorable manner to a relevant audience.

So let’s breakdown this Web-presentation model and analyze how it meets your marketing needs.

Your Website Is a Stage

Businesses who want to use their websites as a marketing vehicle have to get past thinking of them in terms of merely digital print media.

Just as damaging is the over-reliance on search optimization or IT technical solutions that have little or no relationship to marketing’s primary goal of delivering a memorable message that initiates action on the part of the audience.

Knowing the age, sex and hat size of the last ten thousand visitors to your site may impress some but reams of statistical information on your visitors doesn’t necessarily mean you know what that data means or how to use it effectively. In the same vain, tons of traffic generated by the latest SEO manipulation doesn’t necessarily translate into business.

Start thinking of your website as a stage, a presentation and performance platform that allows your company to present your message to your audience in an entertaining, informative, and memorable manner.

Tell Your Story In A Memorable Manner

There are many ways to present what you do and why your audience should care but the most effective way is to deliver that information in a story format. When people come to your website they are putting you on trial, judging everything thing you present to see if it is relevant, convincing, and if it resonates with to their needs.

The article, “Evidence Evaluation in complex decision making,” in the ‘Journal of Personality and Social Psychology,’ by Pennington and Hastie explains when prosecutors tell their version of events to a jury in story-format they are able to achieve a 78% conviction rate, whereas lawyers who do not use a story-format to communicate to juries only get a 31% guilty rate. When visitors come to your website they are putting you on trial for your Web-business life.

Memorable Communication Is All About The Performance

Effective communication begins with the campaign concept. If you don’t have a well-defined, focused concept that deals with ‘the why anybody should care factor’ your communication will be muddy and irrelevant. Far too many marketing campaigns try to do too much, and in an effort to get your money’s worth say everything and anything that comes to mind. Unfortunately, all you’re really doing is confusing people and your core message never gets heard, let alone understood or remembered.

You need professional presenters who know how to use both verbal and non-verbal performance to get your message across, and of course you’ve got to give the presenters a script that is well written, entertaining, and informative.

Professional actors and voice-over talent bring infinite subtlety, nuance, and meaning to cleverly written scripts. Add sound effects, custom signature music and a few post-production enhancements and you have a memorable presentation.

What you don’t need is complicated sets, props, and locations that increase the cost of production. The Web is not television, and there is no need to absorb inflated expenses based on ad agency cost-plus-pricing fees that bare little relation to effectiveness.

Expensive movie-style productions are just not necessary and lose their impact when delivered in relatively small Web-friendly formats that need to be easily integrated with additional collateral material used to present more details and to answer frequently asked questions.

Last But Not Least

We can learn a lot from children, not the least of which is their relentless quest for the answer to ‘The Why’ of things. We often forget that this is the central issue in our lives, and it is only after we’ve been told by parents, teachers, bosses and numerous other authority figures to shut-up and do what we’re told, that we sublimate this need and replace it with the far less meaningful and convincing ‘What.’

But if we as marketers can put our faith in delivering ‘The Why’ using the most people-friendly techniques of verbal and non-verbal digital communication, then we will have learned how to present a convincing memorable Web-marketing presentation.

About the Author:

Jerry Bader is Senior Partner at MRPwebmedia.
Visit http://www.mrpwebmedia.com/ads, http://www.136words.com, and http://www.sonicpersonality.com. Email info@mrpwebmedia.com or phone (905) 764-1246.

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