Author: Les Lambert.

 I am going to reveal to you how to improve profitability, and reach more targeted customers than you presently do with your newspaper ads. Targeted customers who right now are actively in the market for the products or services you sell. And the method to reach these new customers is probably being overlooked by you. What’s more, reaching these new customers is almost zero risk to you in financial terms.

Have I peaked your interest? Good. Here’s how…

If you are a typical small business, you probably rely mainly on advertising in your local newspaper to bring in new customers. When done right, this can be highly effective.

Say presently, you regularly run two ads in two newspapers. Both ads are producing results - a small, steady supply of new customers for your business every week. Your two ads more than pay their own way in the profits generated from new customers.

So, how do you improve profitability? The obvious answer is to do more of what is proven to be working well for you.

Which is…

Run one of your profitable ads in a different publication in a different area. Then, after you have proof that the third ad run is also profitable, run the ad in another newspaper covering yet another area.

Rinse and repeat.

What’s that you’re saying? “But the other newspapers in neighboring areas don’t have a high readership, so it’s not worth running ads in them.”

Lower readership doesn’t matter. Only two things matter:

#1. Does the newspaper reach your targeted potential customers?

#2. Is the ad making you a profit?

When you run an ad in a new publication, you must measure the response it gets. How else could you know if it is effective or not? And guessing does you no good at all.

So, say running your best ad in your regular newspaper costs you $1000, but brings in $3000 in profit. But to run that same ad in a smaller newspaper in a neighboring area costs $500, and brings in $1500 in profit. Is it worth it? Of course it is.

In this example you are getting 200% Return On Investment (ROI). And you are getting that growth in a matter of weeks. Plus you’re gaining all those new customers who, if you are a quality business, will spend far more than that in the future with you.

Of course, this strategy relies on you having tested and proven profitable ads. But once you have them, considerably improved profitability can be achieved within a couple of months.

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